Daniela Cardona
Bilingual Marketing Manager
📍 Houston, TX (Remote-friendly)
A marketer with over a decade of experience helping businesses grow through strategic campaigns, effective messaging, and demand generation tactics. I thrive in fast-paced environments, embrace the power of cross-functional collaboration, and believe the best marketing is honest, useful, and mostly an educated experiment.
View My Work
Skills & Expertise
Strategic Planning
Expert in marketing strategy development, product launches, and comprehensive go-to-market planning that drives measurable business results.
Project Management
Skilled in managing a team of multiple stakeholders to achieve a common goal utilizing tools and methodologies fit for the organization.
Data Analytics
Proficient in HubSpot, Salesforce, Google Analytics, and Mixpanel, turning complex data into actionable marketing insights.
Cross-Functional Leadership
Exceptional stakeholder management skills with proven ability to align diverse teams toward common marketing objectives.
Portfolio Highlights
Proven track record of delivering measurable results across marketing initiatives, with particular strength in GTM strategy, product messaging and lead generation.
My work has consistently delivered measurable results across key marketing metrics. From comprehensive GTM strategies achieving 35% conversion rates to sales enablement tools that reduced sales cycles by 15%, I transform marketing efforts into tangible business outcomes.
Project Highlights
Led the product (re-)launch for an open-source development kit for web3 developers to integrate dapps to the MetaMask wallet resulting in 15 integrated apps within the first two months of launch.
Led an awareness campaign for the Ethereum Cancun-Deneb upgrade with an objective of positioning Consensys as a reputable brand in the space. Resulted in ~20K video views across playlist and a combined ~307K NFT Mints.
Owned the development and execution of the inaugural livestream for a new network (product) we launched. The webinar attracted over 40,000 attendees, supporting the 2.7M transaction activity in the first month.
Testimonials & Endorsements
Vicky Davatwal, Senior Customer Success Manager
"Daniela has a remarkable talent for taking complex ideas and turning them into clear, compelling messaging that really resonates with our customers. Her deep understanding of the market, strategic mindset, and friendly, collaborative approach make her an invaluable member of any team."
Nilee Badillo, Marketing Director
"…[Daniela] consistently exceeded her goals while supporting the team and company goals. She contributed to increases in the company's revenue by leveraging her extensive experience in Product Marketing, Account-Based Marketing, Marketing Operations, Email Marketing, UX/UI, and Acquisition Marketing."
Sally Molina, Social Media Manager
"Daniela is an empathetic and supportive human being, all without losing her point of view in regard to success. If I had the opportunity to put together my ideal marketing team, Daniela would be one of my first options. Lucky is the company with the vision to recruit her. I am proud to recommend Daniela, a high caliber professional."
Process & Philosophy
Discover
Deep customer research, market and competitive analysis to identify opportunities
Strategize
Collaborative planning with stakeholders to develop targeted messaging and campaign plan
Execute
Cross-functional implementation for efficient delivery
Measure
Data-driven analysis of results with continuous optimization
Why Daniela?
“Outside of work, you’ll find me eating at my favorite pizza place in Houston, attending live music shows, taking pics of the sky while on my daily walk, reading, or attending church.”
Multi-industry experience: Consulting, Software Tech, and Crypto
Experience with product marketing, demand generation/growth marketing and design
Data-driven and customer-centered
Fluent in English and Spanish
Strength in bridging strategy with execution across diverse teams and tools
Resume & Credentials
10+
Years Experience
In marketing, sales and leadership roles
20+
Campaigns Led
Across B2B, B2D and B2B2C go-to-market models
3
Certifications
Professional certifications include: Product Marketing Alliance's Product Marketing Certification, Nielsen Norman Group's UX Certification, UH Sales Excellence Institute Sales Certificate
Blog Posts
How to win in crowded markets–using story-first product development
In this blog post, we’ve shown you how to utilize the story-first product development approach for your next Minimum Marketable Product and set yourself up to win in a saturated market, likeIntercom did against Zendesk. 
My Toolbox
Marketing & Automation Tools
  • Salesforce & HubSpot
  • Pardot
  • Contentful & WordPress
  • Google Ads
  • Sprout Social
Analytics & Data Tools
  • Google Analytics
  • Mixpanel
  • Looker Studio
  • PowerBI
Creative & Web Tools
  • Adobe InDesign
  • Adobe Illustrator
  • Canva
  • Figma
  • FigJam & Miro
  • PowerPoint / Google Slides
Collaboration & PM Tools
  • Slack
  • Notion
  • Confluence
  • Jira
  • Asana
  • Microsoft Office Suite
  • Google Workspace (Docs, Sheets, Slides)
Contact & Connect
Based in Houston, TX and looking for onsite work. Also available for remote collaboration worldwide. Currently accepting career role opportunities. Let's discuss how we can work together!